The Art & Science of Selling

For Entrepreneurs, By Entrepreneurs.

Sales is the one area of business that entrepreneurs struggle with the most. But, selling does not have to be hard! Anyone can learn to sell with confidence and ease. 


Does This Sound Like You?

If these statements resonate with you, you’re not alone.

​Most business owners struggle with selling.

Learn To Master Selling And Grow Your Business With Canada’s Best New Sales Training Program.

Sales are the drumbeat of a company. When sales are down, every area of a company feels the stress and strain, but when sales are up, business owners have options and are positioned to grow and scale.

Now, more than ever, our selling skills are critical to the success of our businesses and our bottom line. This engaging and upbeat sales program will overhaul how you think about selling and help you surpass your sales targets.

Get The Entire Program For Only $495 / CAD

Module 1.

Sales Mindset

How you think about selling will make or break your results. If you want to be successful in sales, nothing is more important than your mindset. This first lesson will change how you think about selling forever.

Module 2.

Pricing & Value

Let’s break down the factors that go into your price, get more comfortable with communicating your prices, and create a greater sense of value around your offering. Then, discover how to deliver that value to your prospects.

module 3.

Positioning & Process

We show you how to position your product or service in a way that will maximize the value for your prospects and create a seamless selling process that ensures mutual success.

module 4.

Lead Generation

Without a steady and reliable stream of new leads, there is no one to sell to! We explore proven strategies, tips and new creative ideas that will help make your lead generation process much easier and more fruitful.

module 5.

Presenting Your Offer & Creating Experience

Discover how you can create an experience that is both engaging and entertaining, that will compel your prospects to take action. Make it fun to buy from you and learn how to delight your buyers, every time!

module 6.

Handling Objections & Negotiating

Don’t lead prospects down a dead end! Learn to identify and work through the objections that people have in your selling process. Then, reposition those concerns into positive steps forward.

module 7.

Data & Metrics

By tracking meaningful data, you uncover valuable insights to achieve your desired results. Learn the metrics that you need to measure, how to track them, and the tech you need in an intelligent selling process.

module 8.

Course Summary & Certification

Sales is a practice and an art form. This final lesson brings together all key learnings and helps ingrain them into your psyche so you can practice your new sales skills every day.


This program was developed by Marty Park, owner and founder of Evolve Business Group, Master Sales Trainer, award-winning business coach and the author of the award-winning, bestselling book Tiger by the Tail, 99 Secrets to Tame and Master Your Business.

As a 13x business owner, sales trainer and sales keynote speaker, Marty has been delivering custom sales training programs for over 15 years.

Here’s what you can expect in this brand-new, sales training program

Tiger By The Tail Book Cover


satisfaction guaranteed badge

Based on results from our existing clients, we think you are going to love this program. Yet, we realize it might not be a fit for everyone. At Evolve, we believe you should only pay for the things that actually help you get results. So, if you complete the full course, including all exercises and videos, and within 60 days of completion, not seen demonstrable results in your business, we will refund you the cost of the course.

Simply put, we believe in these programs. But we cannot do the work for you. We’ve done our part to create and continually improve our content, we know it offers entrepreneurs the tools they need to start making dramatic improvements in their business.

If you put in the work and go through the process we’ve outlined, we are confident you will experience new ideas, tactics and ways to improve your business. But, if for any reason you don’t gain value from this program, just shoot us an email at and we will provide you personal support and/or refund your purchase.


Find Out What What Participants Are Saying

“I’m so happy I took this program! The Art & Science of Selling helped me get a solid foundation and build a measurable system and sales process for my company. I learned quickly that I have been in the dark about sales for far too long. I am a digital marketing agency owner and an avid reader of business development books but I’ve never seen or even heard of some of the simple yet practical sales methodologies that Marty clearly has down to a science. Marty is a sales Jedi! Be prepared to drop your ego and get to work. Each module of this course literally fired me up. Extremely valuable for any business owner, sales professional, or marketer.”

Corey, Digital Marketing Agency Owner

“After just the second module, I put into practice what I had learned, and I made $3,000 in one day! In the past, I did so much sales training—I actually just got confused on what advice to follow. This program has laid it all out in such an easy-to-understand format. I was glued to my computer throughout the entire program. Marty has so much expertise and experience—he takes incredibly difficult topics and boils them down with such ease. This kind of clarity only comes with mastery and Marty is clearly a master of selling. For every dollar, I spent on this training program I’ve gotten hundreds back in return. There’s no question in my mind that anyone in sales can benefit from this program.”

Kim, Aviation Services Business Owner

“From the first lesson, I knew this was the best sales training I have ever seen. Really. And over the last 38 years, I have seen a lot. The Art and Science of Selling by Marty Park and Evolve Business Group transformed my approach more than any other. It taught me how to be a salesperson who ‘leads, guides and helps’ clients and potential clients. The methodology in this program empowered and invigorated me and as a result, I do a better job of selling, and I actually look forward to it! I highly recommend the course for any entrepreneur or sales professional. Take the course—you will come away better for it!”

Brad, Portfolio Manager

“The Art and Science of Selling, instructed by Marty Park, was fantastic and really helped me learn the ins and outs of being the best salesperson I can be. He taught me how to take your lead to a customer, and all the way to a raving fan. The course reviews how to price your product based on its value and how to deliver the product to your prospects. The information is delivered in a smooth format that really helps you understand the concepts. I definitely recommend this course for anyone looking to improve their sales skills or new business owners who need to build out and sell a new product!”

Dalal, Sales & Marketing Manager

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